Why We Ride

Our platform connects people who share the lifestyle of riding and nature – with respect for the horse and joy in outdoor movement.

Responsibility Every ride begins with caring for the horse. We advocate for species-appropriate keeping, regular grooming, and training that does not overburden the animal.

Community Riding connects – whether beginner or show jumper. We create spaces for exchange, shared rides, and mutual support on all matters related to horses and equestrian sports.

Nature Experience Trail riding through forests, across meadows, and along rivers is our core offering. We show routes, share equipment tips, and promote a mindful coexistence of people, horses, and landscape.

Knowledge From saddle selection to hoof care – we provide practical expertise that helps riders make better decisions for themselves and their horses.

Our Self-Image

Equestrian Sports with Attitude and Heart

We are a team of experienced riders, trainers, and equine osteopaths dedicated to the holistic promotion of equestrian sports. Our work is aimed at everyone who values the partnership between human and horse beyond riding – from the first trail ride to competition preparation. We communicate clearly, down-to-earth, and with professional expertise, without empty promises.
01

Holistic Training

We accompany horse and rider with an individually tailored training plan that focuses on the horse's natural movement. Whether dressage, jumping, or cross-country – communication is our priority.

No standardized programs, but customized sessions.
02

Sustainable Horse Keeping

Our farm in Styria offers species-appropriate housing with an open stable, daily pasture access, and feeding without additives. We value a calm herd structure and regular veterinary care.

No box stalls, but movement and social contact.
03

Community and Exchange

Regular riding evenings, hoof care workshops, and lectures on equine health create a place where beginners and professionals meet. We promote dialogue across all disciplines.

No elitist bubble, but open doors for all interested parties.
04

Transparent Consulting

Before recommending a saddle or suggesting a course, we take time for a thorough analysis. We explain the background and let the customer decide – without sales pressure.

No hidden costs, but clear offers.
05

Connection to Nature

Our trail rides lead through forests, across meadows, and along streams. We use the environment as a training partner and sharpen the awareness of horse and rider in the terrain.

No monotonous arena sessions, but varied nature experiences.

Milestones of Our Equestrian Portal

From the initial idea to a vibrant community – the key stages at a glance.

March 2021 Foundation of the platform with a blog on horse health and saddle knowledge.

September 2021 First cross-country riding guide published – over 5,000 readers in the first month.

June 2022 Introduction of the interactive map featuring the most beautiful trail riding routes in Germany.

February 2023 Collaboration with local riding stables and launch of monthly themed weeks.

November 2023 Publication of the first e-book "Cross-Country Riding in Autumn" – 1,200 downloads.

August 2024 Reaching 25,000 registered users and launch of the forum for riders.

Our Team – The People Behind horseryder.com

We are a small, experienced circle of equestrian enthusiasts, horse keepers, and outdoor experts. Everyone brings years of practical experience – from the competition arena to cross-country riding. Our goal: well-founded knowledge, honest advice, and genuine passion for horses and nature.

Whether it's saddle fitting, hoof care, or route planning – we stand for quality you can feel.

Founder & Riding Instructor

Robert Schober

Over 20 years in the saddle, specializing in dressage and cross-country riding. Robert has built several riding schools and knows the needs of horse and rider first-hand.

Horse Keeper & Hoof Care Specialist

Julian Wieland

Trained farrier and horse keeper with a focus on hoof health. Julian advises on proper hoof care, shoeing, and nutrition – keeping horses safe and performing at their best.

Outdoor Guide & Editor

Annika Höller

Annika loves long cross-country rides and knows the most beautiful routes in Germany. She tests equipment, writes route guides, and offers practical tips for safe riding in nature.

Business Economist & Project Manager

Jacquline Stadler MBA.

Jacquline brings structure to our projects. With her business background, she ensures all processes run smoothly – from planning to implementation.

Marketing & Community

Noah Hinteregger MBA.

Noah is our man for external impact. He manages the community, organizes events, and ensures horseryder.com reaches the right people – always close to the pulse of the equestrian scene.

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